My Experiences

Over 10 years’ of working in social media & content has given me the opportunity to work for the following rights holders, companies & athletes: England Rugby, the DP World Tour, the Laureus Sports Awards, LIV Golf/ Ripper GC, the All Blacks, Longines Global Champions Tour, 50 Sport, WePlay, MotoGP World Championship, ITN Sport, BT Sport, Cam Smith, Thomas Pieters, the Goodwood Festival of Speed and Sophie Walker.

Ripper GC - LIV Golf

I worked as the Head of Social Media & Content with the LIV Golf 2024 Team Champions Ripper GC for a period of 20 months. In this role I was tasked with creating a new social media strategy for the team, improving the content across their channels, and defining the Ripper GC tone of voice on social media.

Having achieved all of those goals and grown the Ripper GC following by over 50,000, I was then tasked with growing Ripper’s fan database and loyalty reward programme. I’m proud of the work I undertook at Ripper GC, with the team being the second most engaged in the whole league (out of 14 & only behind Bryson DeChambeau’s franchise).

England Rugby

As Social Media Lead for England Rugby I was responsbile for revamping & modernising their social media strategy across the England Men’s and Women’s sides in order to ensure the channels were staying up-to-date with industry trends and growing sufficiently.

During this period I improved the way the wider team covered both senior England sides through original storytelling and by taking many new ideas from ideation through to the execution stage. This was one of the main reasons why the channels enjoyed signifanctly better engagement rates.

As well as covering two men’s and women’s Six Nations campaigns, I also led on the strategy and coverage for the women’s Rugby World Cup in New Zealand.

Over the course of six months I undertook a contract at DAZN working exclusively on the global football tournament, the FIFA Club World Cup, where I was tasked with working with FIFA and the 32 competing clubs on their social media & marketing coverage of the tournament.

I also played a major part in the planning, production and syndication of the viral DAZN tournament advert, ‘Undisputed’, which featured Erling Haaland and Harry Kane. My time at DAZN was rewarding and fast-paced.

DAZN - The FIFA Club World Cup

The DP World Tour & Ryder Cup Europe

I worked at the DP World Tour (then known as the European Tour) in a number of content roles for a period of over five years. Starting out in the website team I moved across to become Content Manager, before being promoted to the role of Senior Content Manager, where I was responsbile for all of the DP World Tour’s social media output and a team of 7 people. In this role I also led on coverage for Ryder Cup Team Europe for two of the biennial team events.

During my time there I covered nearly 250 events, including 75 of the biggest events around the world where I was required on-site. I played a major part in growing the Tour’s social media following and reputation as an industry leader in social media storytelling.

I’ve also had the opportunity to work for the following clients & organisations: 50 Sport, the Laureus World Sports Awards, MotoGP, the Goodwood Festival of Speed, Cam Smith, Longines Global Champions Tour, ITN Sport, WePlay, BT Sport, the All Blacks, Sophie Walker, Sarah Hunter, Thomas Pieters and the ProAm Padel Tour.

These opportunities have enabled me to add to my skillset & experience. Some of the highlights of those experiences were developing a social media strategy and covering the prestigious 2025 Laureus World Sports Awards in Madrid, and working for the All Blacks, where I helped define their Rugby World Cup social media strategy.

Freelance work & other clients

Testimonials

  • “During his time at LIV Golf Adrian has taken the Ripper GC channels to another level through original content & storytelling, and by nailing the personality and tone of voice of the team on social media.”

    Andy O’Reilly, Senior Digital Channels Manager, LIV Golf

  • “Adrian really improved our social media channels and our strategy - bringing us in line with other sports and modernising our whole approach to content and social media, which is something we’re still benefiting from today.”

    Sean Elliss, Senior Web Manager, England Rugby

  • "It was great working with Adrian. He really improved the content on my channels, and gave my fans much more insight into my journey as a pro golfer, while also ensuring I retained my authenticity, which was really important for me.”

    Ryder Cup player Thomas Pieters