Social Media Management
With 10 years’ experience & a proven track record in managing high-profile social media channels for the likes of England Rugby, the DP World Tour and individual athletes, I have all of the social media channel management skills needed to achieve positive results across your channels!
I have vast experience in every area of social media channel management - including asset optimisation, planning & scheduling, inbox & community management, caption enhancement and reporting on social data. From big, international sporting events to start-ups, I have the experience of covering a wide-range of events for various organisations and will help you grow your platforms through proven channel management pedigree.
Social Media Production
I can help you in all of the below social media production areas, all of which I have a wealth of experience in:
Original content creative ideas, briefing and execution.
Live event coverage
Remote event coverage
Filming modern, vertical mobile-first content.
Editing modern, vertical mobile-first content.
Image optimisation for social channels - Resizing to make sure every image fits in with platform best practice, creating carousel posts, adding graphical elements to images to make them more engaging.
Graphics production - Creation of modern, engaging social media-first graphics.
Illustration - creative graphics through our partners at Visually Speaking.
GIF production - Creation of social media GIFs from still images and video.
Caption optimisation - Making sure captions are 100% tailored & optimised to each platform. It might sound like a small thing, but it all counts.
Planning/ scheduling of posts - Creating a schedule of posting that taps into all the different strategies for giving your posts maximum exposure & reach.
Social Media Strategy
“Fail to prepare, prepare to fail!” This quote resonates in so many areas of life, including social media. To achieve your social media goals you need an effective, obtainable strategy in place that clearly outlines what you’re trying to achieve, and how you’re going to get there.
Too often in our industry plans are hastily made without having the knowledge or experience behind them to deliver results, wasting everyone’s time. By working with me you’re partnering with someone who has both the experience & knowhow.
Social Media Consultancy
I have all of the tools to help you improve your channels and would love to help you. In our industry we very often get too close to our channel and its output, which can be a negative thing. I believe there are huge benefits to bringing someone experienced in from outside your organisation to help bring in new ideas and identify key areas that aren’t being exploited fully.
I can provide a thorough social media remit of your channels and identify key areas with strong growth potential. I can also help you develop original content ideas that will stand out from what is a very crowded marketplace and resonate with your audience.
There’s no harm or shame in reaching out for help or a second opinion, and as someone who has been in your position I know you don’t want someone coming in and criticising everything you’ve done. That’s not what I’m about - I know how hard we all work in social media and I work in a constructive way, with everything coming back to a wider strategy & plan.